Are you interested in building starting up and Email
marketing business but don’t know which software to use? Not to worry cause in
this article today we will be looking at the best email marketing software you
can use.
Am going to be giving you the different email marketing
software that I recommend, we’re going to be looking at Five (5) different email
service providers including both free and paid options.
What
Are Email Marketing Software?
Email marketing software is an application that allows email
marketers to create, plan, implement and track or monitor email marketing
campaigns performance. It also comes with email builders, email planning structures,
and email campaign automation tools to make more efficient operations.
This as well can help you accomplish greater outcomes like customer
trust, increase your brand awareness, and boost sales growth.
Read more on: How to Start Email Marketing
Types
of Email Marketing Software
There are many types of email marketing software out there but
I will be Five (5) of the very best email marketing software:
3. GetResponse
4. Converkit
5. Mailchimp
Ranking #1 on this list is ActiveCampaign; this software plays
a key role. With Analytical Engagements, ActiveCampaign replies tough questions
about your customers to automatically take action for you and lead them down
the sales channel.
ActiveCampaign have some exceptional aspects that we won’t
find with other service providers, which are the personal consultation call and
the spam analyzing tool.
ActiveCampaign has a mobile application for checking your report,
tracking customer activity, and access your CRM. It doesn’t have an editor, so
the mobile application functions mainly as an information tool.
Features
ActiveCampaign have added machine learning features for
sending emails and creating exceptional content.
It has other features like drag and drops design tools, opt-in
forms, dynamic content options, social media integrations, and email marketing
automation tools.
ActiveCampaign also offers chat up and email support in the
course of business hours. The phone support option becomes accessible with higher plan tiers.
Pricing
The prices are based on the account features and the size of
your email list.
1. Lite:
$9/month
2. Plus:
$49/month
3. Professional
$129/month
4. Enterprise:
$229/month
ActiveCampaign plans come with a 14-day free trial with some restricted
features.
Constant Contact has been in the email marketing business
since 1995, as specified on their website, the company’s ultimate goal is to
help small businesses navigate the promise, power, and potential of the web.
Features
Constant Contact service providers have all the features needed
to build an operational email marketing campaign, their advanced features are
only available with the higher plan tiers. So, ensure you pick the right plan
with your desired features.
Constant Contact has unlimited emails you can send with
the drag and drop design tools features, mobile-responsive emails, list
segmentation for targeted emails, personalized emails, and email automation abilities.
They have customer support and live chat, and they have a wide
information base with bonus marketing articles you can check out.
Constant Contact plans also have web hosting. You can build a
website, landing pages, or even eCommerce sites.
Pricing
1. Email: $20/month
2. Email Plus:
$45/month
Constant Contact also offers a 60-days free trial without adding
a credit card. You’re limited to 100 contacts for the duration of the trial
period, but it still gives you a safe chance to test their service.
GetResponse is an online email marketing platform that will
help you grow your business. It offers email marketing campaigns, high-converting
landing pages, and webinar software.
GetResponse also gives you access to thousands of free stock
photos and an integrated shutter stock gallery. However, this is not free; you
can buy the image you want after previewing it in the editor. It doesn’t have
an internal image editor, so when you upload your image, make ensure you have edited
it already.
Once you have created your email, you will be redirected to
the summary page. Here you can name your campaign, write the subject line, and
add your email beneficiaries. Most of these options open a pop-up window and
don't redirect you to another page unless you want to repeat the editing part.
GetResponse has a mobile application that lets you access
information, create emails, and manage your contacts. However, the email editor
in the mobile application is inadequate. The customization and personalization
options are minimal, and you can only create text-based emails.
Features
GetResponse centres mainly on webinars and eCommerce sites. With
the starter plan, you get tools for both, that doesn't mean that this service
won't work with other businesses.
The pricing ideal is based on the number of subscribers; you
can send an unlimited number of emails to your email list. The other key
features include a drag and drop email design tool, mobile-friendly emails,
dynamic content based on customer segmentation, and automated email options for
bloggers.
GetResponse customer support is available 24/7 via live chat
and email, which is mainly supportive if you're new to email marketing. If you
opt for a custom plan, you also get phone support, a relaxed channel alternative,
and a committed support representative.
Pricing
GetResponse price is based on the number of subscribers you
have on your list. You can get the best prices with a 2-year guarantee.
1. Basic:
$8.93/month
2. Plus:
$29.16/month
3. Professional:
$58.91/month
4. Max: Custom
Pricing
GetResponse does not have a refund policy with their paid
plans, but you can try out their service for 30-days for the duration of the
trial period. And you don’t have to add
your credit card.
Convertkit offer good-looking forms, increase conversion
rates with automated emails, and organize your subscribers to get the best out
of their engagement.
Convertkit is mainly for bloggers who want to send
personalized, text-based emails; their designs look like Gmail.
Convertkit also offers advanced email sequences based on website
actions and schedules within emails. Their advanced activates make for some outstanding
list division options.
Features
Convertkit feature list is distinctive for an email marketing
service. Convertkit makes it a point to help you grow and even offers a stylish
course on how to create and launch your email marketing campaigns.
Read more
on: How To Start Email Marketing Campaign
You'll be able to send an unlimited amount of emails to your subscribers
using Convertkit. Other features include email automation options, personalized
content, sign-up form creation, tag-based customer segmentation, and more than
70 integrations with different third-party applications.
Convertkit customer support is available on live chat during
business hours. And you can also create an email ticket to contact support
outside of those hours. With the paid plans, you get advanced support features,
like premium and priority support.
Pricing
Convertkit has both free and paid plans, it’s also a great choice for bloggers focused on building high converting sales channel.
1. Creator:
$29/month
2. Creator
pro: $59/month
Convertkit offers 14-days for the duration of the trial
period, paid plans up to 35,000 subscribers. If you have more than that, you
qualify for a personalized demo from the company.
Mailchimp is one of the major email marketing platforms with
over 1 billion emails sent every day and over 14 million customers as of 2017.
Mailchimp free plan includes auto responders, transactional
emails, analytics, and lots of third-party integrations. They have a free
Mailchimp application for iPhone and Android.
Mailchimp charge based on the size of your email list, so if
you go over the threshold of 2,000, you join their 2,000-2,500 plans at
$30/month.
Mailchimp has a mobile application. You can access
performance information, add email contacts, and create landing pages and
emails with editing options.
Features
Mailchimp has all the features that are required for running
a successful email campaign.
The main features of Mailchimp email marketing tools are the
drag and drop design tools, customer segmentation options, dynamic content,
email automation, sign-up forms, and 200+ integrations with social media and other
applications.
Mailchimp 24/7 email and live chat support are available with
the paid plans, and you get additional phone support with the highest plan tier.
You get 30-days email support when signing up with either the free plan or
any paid plans.
Pricing
1. Premium:
$299/month
2. Standard:
$14.99/month
3. Essentials:
$9.99/month
Mailchimp don’t offer a free trial for any of their paid
plans. And there is no refund guarantee.