One of the most overlooked pieces of strategy and pieces of the business building that I think there is in the world, one of the things that not enough people teach or talk about is email marketing, if you want to grow your business you need to be diving deep into email marketing strategy so today am going to look at how to start email marketing from a beginner’s level.
What
is Email Marketing?
Email marketing is basically a way to cultivate ideal clients
who should want what you have to sell and then using email as a way to market
your product or services and sell them.
Email marketing is probably the most important thing you need
in your business, why? Because the people on your email list have opted in to
be there they have taken more of a step than just hitting follow on Instagram
or Facebook by giving you their email address.
Read more on: How to Build an Email List For Free
What
You Need When Starting Email Marketing
When starting and Email marketing you need just two things:
1. The Tech
&
2. The
Strategy
1. The Tech
You need to have a software to host your email list, a lot
of times especially when am talking to people who aren’t familiar at all with
email list building concept they think that they need a spreadsheet with email
address in it and they will like to email those people from their Gmail.
That is not what you’re going to do, what you need is a
software so when you want to promote a freebie that’s is going to grow your
email list or you want to sell something it will automatically capture those
email address and put them in a series of people within the software, so when
you want to send an email you can do it from within the software.
When you want to talk to some people who signed up with a different freebie you can filter them out within the software so first and
foremost you need to pick a good software.
Nowadays a lot of software starts out free and that’s really
awesome there are definitely some that don’t and are really complicated but
what I would suggest to you is that you use Convertkit.
Read more no: Best Email Marketing Software
Why
You Should Use Convertkit
Convertkit it’s easy to use, it great for beginners and
really great for people who want to create content and then use that content to
sell things. So if I was going to pick I would pick Convertkit. It also has a
free account plan where you can start free if you have under a certain amount
of subscribers.
2. The Strategy:
Now that you have figure out the tech aspect of email
marketing let’s look at the strategy behind email marketing. Your email list is
a place you need to take advantage of and nurture your subscribers; you should
use your email list as a way for your subscribers to get to know you on a
deeper level before trying to push sales on them.
You should give them at least 80% helpful free information at
a time and sell to them 20% at a time, you shouldn’t be selling 80% and giving
them 20% because they can just unsubscribe and leave. You should learn how to
treat the people on your email as if you are dating them.
Email marketing at first is not a fast track to sales but
once you have the system setup it is a fast track to nurturing your subscribers
by building trust and getting them to know you which you will then be able to
sell to them 20% at a time.
Read more on: How To Start Email Marketing Campaign
What
Should I Do When Starting An Email List?
You need to write an Emails like you’re writing them to a
friend, it doesn’t need to be corporate emails they don’t need to be loaded with
photos and that’s another one of the reasons I really enjoy Convertkit because
they don’t really have their software set up to load many photos and make it
look like one of those promo emails because they know that it decreases open
rates and delivery rates.
You need to send them an email once or twice a week and in
those emails you want to give them helpful information’s that are going to help
them on their journey, so if they are subscribers learning to home school then
send them information and ways that you can help them do that if they are
subscribers who are lovers of home decoration or fashion send them an email
teaching them something every week or showing them a strategy to improve their
fashion or home decoration lifestyle.
And once you build a relationship with people then sell to
them, by pitching them your services or your product. This will look like
building your email list and only sending out promo emails every few months.
So email marketing should not be full of photos that are just
promoting your product and you don’t care about the person on the other end and
all your ever doing is selling, it should be a way to nurture your subscribers
to get to know you better so when you’re ready to sell to them they are ready
to buy.
So that’s really as far as how to start email marketing. You need to know what software you want to use and you need to know
how to strategically get people on the list but also what to do with them once
they get there.
And if you have any specific Email marketing questions or
strategy for sure leave them in the comments below. And also ensure to follow
the links on the post above to get more insight into Email marketing.